The Senior Experience Design (XD) Researcher delivers impact by driving the design of superior digital user experiences for Truist clients, prospects, and employees. As a leader and strategic influencer within their product area, the Senior Experience Design Researcher plans and executes high quality research to deeply understand people’s needs, test hypotheses around concepts & products, and uncover actionable insights throughout the entire product development process.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Develop industry-leading expertise in one or more research techniques that are critical to the business-aligned research objectives. Lead the internal usage of those techniques to ensure quality and efficiency. Coach/Support other Researchers in the use of these methods and techniques.
2. Provide dedicated Research partnership for a group of Agile teams, identifying opportunities, prioritizing efforts according to business value, educating teams on value, and measuring business outcomes.
3. Develop/measure Experience Design key performance indicators that correlate with business revenue and financial key performance indicators.
4. Conduct high quality user research to define and measure client value that can be used to refine product strategies and identify client needs, met and unmet, by Truist products.
6. Identify and adopt new and emerging user experience research techniques, technologies, and methodology process improvements to improve efficiency and value of user research data collected.
7. Estimate time, effort and costs of different approaches to guide the selection of a research approach, what to do internally and what to outsource, size and scope of the research, and data to collect.
8. Plan and conduct user research using techniques such as (but not limited to) usability testing, remote moderated and unmoderated studies, performance benchmarks, competitive benchmarks, structured surveys, user interviews, focus groups, ethnographic research, contextual inquiry, opinion benchmarks, longitudinal studies, diary studies, concept testing, card sorting and tree testing.
9. Manage partnerships with user research vendors and use of new or existing tools. Supervise consultants and research contractors to ensure high quality deliverables that are actionable for the team(s).
10. Analyze research data scientifically using the appropriate statistical analysis, comment analysis, and other quantitative and qualitative data analysis techniques. Summarize research findings appropriately and creatively for project teams by delivering engaging, visual, and accurate artifacts that effectively capture and communicate key insights.